Around the globe, Hypermarkets have redefined the way people shop today. The fast moving pace of life has left people with less time for doing anything other than work. But with growing needs and so much variety and options out there in the market, one’s shopping spree can last for a lifetime. Also while on the spree, traffic and struggle for parking space becomes a different fight altogether. In such a scenario, even shopping can turn out to be a nightmare. This is where the hypermarkets step in. It’s a privilege to find all the stuff that you need to buy, under one single roof.
One such savior is Big Bazaar. It is the India’s largest hyper market chain. Founded in 2001, Big Bazaar is owned by the Pantaloon Retail India Ltd, Future Group. The idea was pioneered by entrepreneur Kishor Biyani, the founder and CEO of the Future Group. Big Bazaar runs on the business model similar to United States based Wal-Mart. With its headquarters in Mumbai, big bazaar started its journey by launching 3 stores within a span of 22 days in Kolkata, Bangalore and Hyderabad.
In 2002, Food Bazaar became a part Big Bazaar. Gradually the company started setting up its stores in other cities of India. In 2003, it won the confidence of around 10 million customers.
Big Bazaar was awarded the country’s most admired retailer award in value retailing and food retailing segment at the India Retail Forum. In 2009, it also won CNBC Awaaz Consumer Awards for the three consecutive years. Big Bazaar was then declared as the Most Preferred Multi Brand Food & Beverage Chain, Most Preferred Multi Brand Retail Outlet and Most Preferred Multi Brand One Stop Shop.
So far, Big Bazaar has launched many new sections like, FBB – Fashion at Big Bazaar, exclusively for clothes and accessories. Other sections are Electronic Bazaar and Furniture Bazaar. Big Bazaar has also experimented with various innovative schemes like “Monthly Bachat Bazaar”, “The Great Exchange Offer” etc. Not just this, the company has also launched various social programs like, “Shakti” – India’s first credit card program tailored for housewives; “Power of One” – a campaign to help raise funds for the ‘Save The Children India Fund’; “Maha Annasantarpane” program at its stores in South India – an initiative to offer meals to visitors and support local social organizations. At different occasions, famous faces from the Entertainment industry MS Dhoni, Asin and Vidya Balan have been chosen to promote the brand.
Big Bazaar has tried an amalgamation of Indian bazaar’s feel with the convenience and choice of modern retail facilities. It caters all customer segments though it has become a massive hit with the lower middle- class and middle- class people as a major client base. Flaunting the new tagline, “Naye India ka bazaar”, this supermarket giant is continuing to serve its customers with around 200 stores across India.
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